• Bluebeard Coffee Roasters
    Brand Development
  • Moon Valley Organics
    Rebrand and Retail Packaging
  • Skystream
    Brand Development
  • Balanced Body
    Rebrand
  • Glassybaby
    Brand Development

Partly Sunny is a design and branding company on a mission to build brands that matter.

We want to help clients do exceptional things that inspire people, with culture as our guide and creativity our medium.

About

Built for modern brand challenges.

Partly Sunny is small and responsive to a dynamic, changing world. We work closely with clients. We tailor every process for the task at hand. And we take a holistic approach to brand development, shaped by our work across many disciplines and categories.

Above all, we’re tireless optimists. We believe brands that challenge convention to do things better will win big. And we revel in the possibilities.

Capabilities

Design-driven brand development.

We help launch startups, strengthen growing companies and reimagine established brands by creating appeal in meaningful ways.


  • Strategy

    We uncover business and cultural insights to determine what will make a brand unique, relevant and compelling.

    Research
    Positioning
    Brand Architecture
    Brand Platform
    Messaging

  • Identity

    We shape the idea at the heart of a brand and express it with a distinctive look, feel, attitude and voice.

    Naming
    Logo Design
    Visual Design Language
    Brand Guidelines

  • Creative

    We bring ideas to life to reward people with brand experiences that are memorable, clear and motivating.

    Packaging
    Branded Environments
    Marketing Communications
    Print Collateral
    Web & Digital Media

Experience

From iconic brands to inspiring challengers.

Client Logos

Work

  • Balanced Body
    Balanced Body
    We rebranded the world’s leading manufacturer of Pilates equipment.
  • Glassy Baby
    Glassybaby
    To help this growing company stay unique, we honed their strategy with a focus on brand story.
  • Bluebeard Coffee Roasters
    Bluebeard Coffee Roasters
    Launching this new company in a crowded category called for a fierce brand identity.
  • Moon Valley Organics
    Moon Valley Organics
    We redesigned this line of personal care products to take them from boutiques to major retailers.
  • Skystream
    Skystream
    We developed a complete branding program to launch this revolutionary wind power product.
  • Air Breeze
    Air Breeze
    This Skystream sibling was rebranded with new packaging to create a unified product family.
  • Nike
    Nike
    We helped Nike launch the first Lance Armstrong signature cycling shoe.
  • Think Local
    Think Local
    This campaign was designed to spark a movement powered by independent businesses.
  • Choice Organic Teas
    Choice Organic Teas
    We developed a brand refresh concept for the largest organic tea company in America.
  • Adidas Originals
    Adidas
    We created an Adidas Originals retail graphics program for their flagship stores.
  • Q
    Q
    We designed a line of premium flavored vodkas for an equally premium Seattle nightclub.
  • Starbucks packaging
    Starbucks
    This series of packaging stamps was designed and illustrated to differentiate various roasts.
  • Nordstrom Halogen private label
    Nordstrom
    We designed marketing materials for Nordstrom’s fashionable private label brand, Halogen.
  • Live Historic
    Live Historic
    Our approach for branding this collection of vintage properties was decidely modern.
  • Brand Identities
    Brand Identities
    A collection of selected identity marks.

Contact

Contact Partly Sunny

Partly Sunny was founded in 2004 by Pat Snavely following his many years of experience with global retail brands. He serves as principal and creative director, committed to elevating the role of design in building strong brands.

Located in the heart of Seattle's Ballard neighborhood, the office is the neighbor to some of the city's finest coffee, shopping and boat repair.