Rebranding a digital media platform
Gaia is a subscription video service from Gaiam (Boulder, CO), a category leader in yoga products.
The service offers members over 7,000 titles that span yoga, meditation, wellness, spirituality and independent films. Originally named GaiamTV, we were hired to lead a rebrand that would position the new Gaia as an independent digital media platform committed to conscious living.
Our charge was to establish the foundational brand strategy, messaging and design components to empower the Gaia team as they pursue growth.
“Partly Sunny are truly branding experts. With purpose and clarity, they helped us define both what we stand for and how we should express it. I highly value their counsel on brand matters.”
Jaymi Bauer, Chief Marketing Officer, Gaia