Bluebeard Coffee Roasters

Launching a new brand in a crowded category


Bluebeard Coffee Roasters 12oz bag

We worked with Bluebeard Coffee Roasters from the very beginning to establish the brand regionally and develop a strong retail presence.

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“Bluebeard Coffee Roasters is a much better company for having worked with Partly Sunny. The design of our brand identity and packaging has set a high standard that we strive to live up to. And the iconic bearded wonder gets universal raves on a daily basis.”
–Kevin Mcglocklin, Founder of Bluebeard Coffee Roasters

Bluebeard Coffee Roasters logo

Tacoma, Washington’s Bluebeard Coffee Roasters has quickly become one of the most beloved brands in the south Puget Sound, with some of the finest specialty roasts available.

But not long ago, it didn’t exist. And together we stared down the daunting task of launching a new coffee brand in region that is famously over-caffeinated. Standing out was a given. But equally important was fitting in with the independent spirit of Tacoma, a port city historically known for its lively demeanor.

Bluebeard was the perfect concept to reflect this with style and wit. The swarthy character offers a playful nod to the city’s storied past. The simple lines of his swirly beard resemble coffee steam, ocean surf and vintage ironwork. And though the virtue of this mythical figure may be questionable, the integrity of their coffee is beyond reproach.

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