Rebranding an off-grid wind power product
Air Breeze is a small wind turbine designed for use in remote areas. It’s a product of Southwest Windpower, the same company that makes the Skystream model for residential use. Air Breeze is smaller and differs most in that it’s made for off-grid applications, like boats and cabins.
The identity system was designed to distinguish two product types within the Air Breeze line—land and marine use. This treatment extended to retail packaging.
We developed the Air Breeze brand identity on the heels of our work for Skystream. A key concern was that both products relate as a family, yet are clearly differentiated.
Perhaps they’re more like cousins than siblings.